GetResponse’s key features include:
Marketing Automation – GetResponse’s marketing automation feature lets users build scalable workflows based on customer journeys. Action-based autoresponders allow for the creation of messages that are triggered by relevant recipient actions – with personalized one-to-one responses. In addition, GetResponse provides users with advanced segmentation tools that enable them to divide their contacts into subgroups and tailor emails accordingly.
Landing Page Builder – GetResponse has an intuitive drag-and-drop landing page builder that allows users to create 100% responsive landing pages and web forms. Business marketers can build web pages for sales, webinars, thank yous, opt-ins, about-me and downloads in just a few minutes. Moreover, GetResponse lets users test, analyze and optimize their pages to increase conversion rates.
Comprehensive Reporting – GetReponse has robust reporting capabilities. A few simple reports appear directly in the dashboard, offering a brief overview of campaign success via raw numbers and pie chart. The Email Analytics section provides further detail, with line and bar graphs for clicks, unsubscribes, opens, complaints and bounces. Additionally, for every report, users can view which subscribers within their email list performed any given action.
Webinar Integration – The GetResponse webinar platform seamlessly integrates with GetResponse email marketing, allowing users to host product announcements, demos and training sessions. Features include presentation sharing, chat moderation, polls, desktop sharing, attendee management and VoIP capabilities. In addition, GetResponse lets users decide whether their webinar will be password-protected or open to everyone.
Target Market
GetResponse serves all types of firms with its email marketing software. Here’s a list of prominent customers:
- Tiger Woods Foundation
- Quick Sprout
- University of Dubai (UD)
- Michael Simpson Jr.
- UNESCO Bangkok
- Hilton
- IKEA
- Citroën
- AVON
- InterContinental Hotels Group (IHG)
Pricing
GetResponse offers four monthly pricing tiers. Customers can access a 30-day free trial and save 18% by paying annually and 30% by paying for two years in advance.
Basic plans offer email marketing features:
- 1,000 contacts – $15/month
- 2,500 contacts – $25/month
- 5,000 contacts – $45/month
- 10,000 contacts – $65/month
- 25,000 contacts – $145/month
- 50,000 contacts – $250/month
- 100,000 contacts – $450/month
Plus plans add automation builder (up to five workflows), autofunnels, contact scoring, webinars (up to 100 attendees) and team management (up to three users):
- 1,000 contacts – $49/month
- 2,500 contacts – $59/month
- 5,000 contacts – $79/month
- 10,000 contacts – $95/month
- 25,000 contacts – $179/month
- 50,000 contacts – $299/month
- 100,000 contacts – $499/month
Professional plans include advanced automation features, web push notifications, paid webinars, unlimited webinar and sales funnels, webinars for up to 300 attendees and team management (up to five users):
- 1,000 contacts – $99/month
- 2,500 contacts – $119/month
- 5,000 contacts – $139/month
- 10,000 contacts – $165/month
- 25,000 contacts – $255/month
- 50,000 contacts – $370/month
- 100,000 contacts – $580/month
Max plans offer an unlimited number of contacts, campaign consulting, single sign-on, an account manager and a dedicated IP address. Schedule a demo with GetResponse sales reps for a custom quote.