When you think of Nando’s, the first thing that often comes to mind is their signature spicy PERi-PERi chicken. But what truly sets Nando’s apart in the competitive restaurant industry is its powerful slogan, “Changing lives, together”. This simple yet profound message captures the essence of what Nando’s stands for and serves as the foundation for everything the brand does.
The Meaning Behind Nando’s Slogan
Nando’s slogan, “Changing lives, together”, reflects the company’s commitment to making a positive difference not only in the lives of its customers but also in the communities it serves. This slogan emphasizes unity and collective action, highlighting how Nando’s uses its platform to bring people together through the shared experience of enjoying great food. More than just a tagline, it embodies Nando’s dedication to social change and fostering meaningful connections.
Nando’s Mission: Bringing People Together Through PERi-PERi
At the heart of Nando’s mission is the idea of using the power of PERi-PERi to bring people together. This fiery, flavorful chili sauce has become synonymous with Nando’s, and the brand is passionate about sharing its bold and unique flavor with the world. However, it’s not just about the food. Nando’s strives to change lives through meaningful relationships, whether it’s through their employees, customers, or the communities they support.
Their slogan is a constant reminder that, for Nando’s, it’s not just about selling chicken – it’s about creating positive change and building a sense of community. From empowering local farmers to supporting various social initiatives, Nando’s puts a strong emphasis on making a difference.
Nando’s Core Values: Pride, Passion, Courage, Integrity, and Family
In addition to their mission, Nando’s lives by five core values that shape the company’s culture and drive its success. These values serve as a guide in everything the company does, both internally and externally:
- Pride – Nando’s takes pride in knowing its roots and staying humble, always striving to be the best they can be.
- Passion – The team goes above and beyond in everything they do, delivering excellence in every aspect of the business.
- Courage – Nando’s is not afraid to be pioneering, embracing challenges and pushing boundaries.
- Integrity – Honesty and reliability are key to Nando’s operations, ensuring they always keep their word.
- Family – The company fosters a family-like culture where collaboration and support are at the forefront, always promoting teamwork over individual achievement.
Nando’s Impact on South Africa and Beyond
Nando’s slogan and values resonate deeply within South Africa, where the brand has become an iconic part of the cultural landscape. Known for its charitable initiatives, Nando’s actively supports social causes that align with its mission of changing lives. From contributing to education and community development to supporting environmental sustainability, Nando’s aims to make a lasting impact in every community it touches.
Why Nando’s Slogan Matters
Nando’s slogan, “Changing lives, together”, reflects the brand’s deep commitment to making the world a better place, one meal at a time. Whether it’s through their dedication to ethical practices, their community engagement, or their core values, Nando’s continues to show that they are more than just a restaurant – they are a force for positive change.