A Google Analytics KPI is an objectively measurable performance indicator used to monitor, analyse and optimise user behaviours on websites. Google Analytics metrics, among other things, help website managers in the operationalisation of their marketing goals.
Here is the complete list of the most important Google Analytics KPIs and metrics:
Sessions and Users: How does the website traffic develop?
New and Returning Visitors: How often do users return to the website?
Bounce Rate: Are the visitors’ requirements being met?
Goal Conversion Rate: Do visitors perform desired target actions?
Time on Page: How much time do visitors spend on a page?
Average Page Load Time: How important is the page speed, actually?
Bounce Rate by Browser: Are there issues with certain browsers?
Organic vs Paid Sessions: What is the share of organic traffic?
Average Session Duration: What is the quality of the generated traffic?
Top 5 Search Queries: What are the most common search queries?
Users by Gender: What is the gender and age distribution?
Pages per Session: How many pages are being visited on average?
Best Pages by Gender: What content has the most page views?
Top 10 Landing Pages: Which landing pages are most relevant?