AutoTrader, launched on the 16th April 1992, was a print business publishing various magazines. Today, AutoTrader is SA’s No.1 trusted motoring marketplace and a 100% digital business bringing together buyers and sellers across all vehicle types. The key to AutoTrader’s success, is that it maintains no transactional barriers and directly connects buyers & sellers by displaying the physical address, telephone number, email address and website address.
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- How do I delete my AutoTrader account?
- How to advertise on AutoTrader South Africa?
- How do I access my auto trader account?
- How do I reply to messages on Autotrader?
- How do I market my car business?
- How much can you get paid to advertise on your car in South Africa?
AutoTrader CEO George Mienie said, “We have successfully transitioned the business from print to digital. Our last ever issue of the AutoTrader magazine hit the shelves on Thursday, 30 March 2017. We will continue to offer world-class market leading solutions for buyers and sellers of vehicles. As always we have exciting product diversification, launches and marketing campaigns ahead of us.”
The largest automotive marketplace
AutoTrader has the largest automotive marketplace in South Africa and gets over 11 million visits each month to its online platforms. With car shoppers conducting over 55 million searches across more than 130 000 listings on mobile, tablet, desktop devices and apps.
AutoTrader uses state-of-the-art technology to bring motor vehicle buyers and sellers together. In addition, it was the first in its category in South Africa to introduce variant-level keyword search, enabling shoppers to simply type in what they are looking for. World class iOS and Android applications mean car shoppers can car shop anywhere, anytime.
Thousands of South African dealerships advertise on AutoTrader, so finding the right vehicle is easy with the assurance of variety and choice.
Thousands of private advertisers have sold their vehicles on AutoTrader. And with a focus on solving for pain points in the car buying journey, in 2018 AutoTrader introduced a managed process called “We Sell” – for people seeking a hassle-free car sale process. In addition, AutoTrader recently launched a free service that enables sellers to connect directly to AutoTrader’s trusted dealer network, receiving the best possible cash offer.
AutoTrader has created tools for dealers to track online performance. And as the market leader, AutoTrader leveraged the large amounts of data in possession to create Fuzion – revolutionary software designed to use up to the minute demand and supply trends to help dealers make better pricing and stocking decisions.
AutoTrader is a Premium Associated member of naamsa | The automotive business council
AutoTrader Contact Details
Office Location:
Johannesburg (HQ):
Physical Address:
- 154 Bram Fischer Drive
- Randburg
- Gauteng
- 2194
Postal Address:
- P.O. Box 4825
- Randburg
- 2125
Frequently Asked Questions
How can I provide feedback about the website?
We welcome all feedback and suggestions from users to enable us to continuously improve our site. In the event that you discover something wrong with the site please also let us know. We really do read every piece of feedback we get from our users and we appreciate all your help.
Please complete our feedback and suggestions survey or email Customer Service about specific problems encountered on the site.
How much does it cost to register?
It’s free! You don’t need to register to search for a vehicle, however to provide services like asking our experts a question, placing a listing, or adding vehicles to your Shortlist we need to know who you are so registration is required in these cases. We don’t share any of your details with third parties.
What internet browser works best?
The AutoTrader site has been tested in all major browsers for optimal performance, however please ensure you keep your browser updated for the best performance.
Can I set up alerts for a vehicle I am interested in?
Yes, setting up an alert is possible. Click on the “Save Search” button on the search results pages to set up an alert. Once subscribed, you will be sent an email notifying you of any potential matches depending on your set criteria. You can at any stage unsubscribe from an alert by clicking on the unsubscribe link at the bottom of the alert email. You can also manage all of your alerts by signing into your AutoTrader account and clicking ”Saved Searches” in the menu.
What are listings?
Listings are the vehicles advertised for sale on the Autotrader website.
What is a Featured Listing?
Featured listings showcase vehicles based on your search criteria and that are closest to your location. This feature enables you to identify vehicles quickly that best suit your requirements.
What is a Premium Listing?
Premium listings are listings published by verified premium dealers on the AutoTrader platform and have more images and vehicle information than Standard Listings.
What is a Standard Listing?
Standard Listings appear below Premium Listings in the search results and are therefore positioned a little lower down in the search results.
What is ‘Favourites’ on AutoTrader?
Favourites is a way of saving those listings you have found and you want to refer back to in the future.
You will need to register an account to utilise this feature. It is free!
You can add your favourite listings to your Favourites by simply clicking the “heart” icon on a listing.
You can view your favourites by signing in to your AutoTrader account and clicking on “Favourites” in the menu.
Advertising on AutoTrader
How do I advertise on AutoTrader?
It’s easy, visit www.autotrader.co.za and click on the “Sell a Car” link. We offer two services “Sell It Yourself” and “Sell It For Me”.
Users may also advertise vehicles in our Bikes, Leisure and Commercial vehicle categories.
How do I make changes to an existing listing?
- Visit www.autotrader.co.za
- Sign in with your email address and password.
- In the menu, click on “Manage Listings”.
- Follow the simple steps to make changes to your existing listing.
- Any changes to a listing will first need to be moderated by our support team before being published.
- Alternatively, you may email Customer Service on Customer Service and one of our friendly agents will be more than happy to assist you in making changes to your listing.
How do I pay for my Listing?
For your convenience you may pay for your listing via credit card or EFT.