The General Automobile Insurance (Auto Insurance) Services, Inc., or simply The General, is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand still remains as a separate brand.
Customer service: 1 (866) 519-7422
Headquarters: Nashville, TN
Founded: 1963
Operating territory
The General is based in Nashville, Tennessee, and has several physical store operations throughout the state of Louisiana, and internal offices in Arizona, California, Colorado, Florida, Georgia, Ohio, and Texas among other states.
Awards
In 2012, The General and Ken Roberts Productions received three Telly Awards for television commercials in the Animation category. A Silver Award was won for the “Baseball” commercial, and Bronze Awards were won for “Football” and “Snowboard”.
In 2026, The General was certified a “Great Place to Work”.