South African Breweries is a major brewery headquartered in Johannesburg, South Africa and was a wholly owned subsidiary of SABMiller until its interests were sold to Anheuser-Busch InBev on 10 October 2016. South African Breweries is now a direct subsidiary of Anheuser-Busch InBev SA/NV.
VISION & VALUES
What really brings our strategy together is our Dream-People-Culture platform which is rooted in our 10 Principles and is the driving force behind our culture and everything we stand for as a company. Despite having operations in many countries around the world, with different national cultures, we operate as one company, with one Dream and one culture to unite us, and a clear focus on having the right people in the right place at the right time.
Our culture is built on ownership, informality, candour, transparency and meritocracy. We set ourselves stretch targets and are never completely satisfied with our results.
Our culture not only defines who we are, but also provides the energy and the focus to drive forward and achieve our Dream to be the Best Beer Company Bringing People Together For a Better World
WE GIVE MORE THAN WE TAKE.
SAB is part of the AB InBev family, and we’re one of the largest breweries in the world. That comes with a certain responsibility, and we’re dedicated to giving more than we take. We make that happen through sustainable investments, creating opportunity for employment across South Africa, and driving real, tangible economic growth wherever the SAB logo is displayed.
From the ground, up.
Our philosophy is rooted in bettering lives across the country, and it starts in South African soil. Great beer starts with the best ingredients, and it tastes best in locally made glass. From farm to bottle, SAB beers are 97% locally sourced. Part of a building an empowered nation means working with the people who call that country home – all SAB operations are localised to the country they’re in. Wherever you see the SAB logo, you’re looking at an investment.
SAB is proud to have played a large role in revitalising the township economy through several initiatives, aimed at empowerment and job creation. We’ve reached 20 000 taverns in South Africa through a smart trader initiative, and helped to upgrade tavern infrastructure across 3 provinces. Our investment into the township economy has helped to empower many black entrepreneurs, predominantly women, with many of SAB’s products proudly being sold in shebeens across the country.